The best use of # and @

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More and more people are using social media. Almost all employees and self-employed workers use LinkedIn to find a job or customers. Twitter is less used, despite its great utility. You are certainly familiar with the basic functions of these platforms – connecting, publishing, sending messages, reacting, etc. But when you publish, comment and share posts, are you sure you do it efficiently? Do you use hashtags and arobase?  

Here is a short guide to increase your knowledge of these tools on LinkedIn and Twitter.

 

What are hashtags (#) and arobase (@)?

First of all, a short explanation.

Hashtags are the vectors to follow or response on a theme thread that interests you. It could be an event, a technology, a project, anything. By inserting hashtags in your posts, you create awareness on you. By searching with hashtags, you learn what is said.

Arobases @ is the vector to reach the accounts of people or organizations or groups outside your circle of connections. By tagging them in your posts, you make them look up at you.

Important: The way they are written varies from one platform to the other. Examples:

  • #EnergyTransition on Twitter; #energytransition on LinkedIn
  •  @MaryseRebillot on Twitter; @mrebillot on LinkedIn

 

Why using # and @?

# and @ are used for three main reasons:

  1. to spot/reach people/organizations/groups 
  2. to learn and follow what is said about the topic you are interested in
  3. to make awareness on your profile or competencies or activity

All this outside your circle of contacts, acquaintances and knowledge.

How is it possible? Easy.

Hashtags #

All people – including you – interested in a topic type #topic in the search field.
On Twitter, they will see everything that is published on the topic in question. If you have inserted #topic in your publication, it will appear in their results list.
On LinkedIn, they will subscribe to it by clicking on the “follow” button. Doing so, they will automatically see in their news feed everything that is published on the subject in question.
Use cases
  • You are organizing an event and you want to promote it, you will create and launch the #event.
  • You are launching a new product or brand. To make it known, you insert #product or #brand.
  • You have expertise in a particular field and you want people to know about it, you will use the # most used in your profession.
  • etc.

Arobase @

If someone is tagged in a post with @nameofsomeone, s/he will see the publication on her/his news feed. In other words, if you want to draw the attention of someone about your post, you just have to insert @nameofsomeone in it. If s/he finds your content relevant, s/her may reply or comment it, or even take contact with you.

It may be:
  • a natural person: customer, journalist, influencer, your boss, a colleague…
  • a legal person: a company, an association, an institution,…
  • an online professional group
Use Cases
  • You have written an article – published on your site or LinkedIn – and you want to attract the attention of a guru, who is an expert in the subject you are dealing with. You will add in your @guru post. You can even call him to give him his opinion.
  • You want to write a word about your participation in an event and you want the organizer – or other important participants – to see it. You will add @organizer.
  • You have spotted an interesting article on a subject that your boss loves. You insert @boss.

For more.

 

How to use @ in practice

Tagging people on LinkedIn

  1. Type the @ symbol.
  2. Start typing in your post the name of the person you target. A drop-down menu of all people registered on LinkedIn appears, whose names begin with the letters you’re typing.
  3. When you have found the person, click on his name and it will integrate into your blue post.

Tagging can be a frustrating process and you might need to try it a couple of times before it works.

Tagging people on Twitter

  1. Search the profile on Twitter in the Search field
  2. Copy and paste in the post the address @name

Finding the right person on Twitter can be difficult because you have many accounts with the same name. An option is to go to the website and click on their twitter icon.

 

How to use # in practice

Different ways to use this sign, push and pull. Push = you publish; Pull = you see the publications. First of all, you must have a qualified list of topics that interest or concern you.

A qualified list of hashtags

A qualified hashtag list includes all the hashtags about you, ranked in descending order of popularity. Hashtags can concern your skills, your market, your field of activity, your differentiators, your profession, etc.

Qualifying hashtags for LinkedIn

You type in the search field the hashtag you are interested in. A drop-down menu will appear with all hashtags used in LinkedIn. Here below, #marketing.

hashtaglI

You select a hashtag from the list and press “enter”. The result will appear. Here, the word marketingcommunications, very little followed. If you want to follow this hashtag, click on “follow”. Otherwise, you start the search again.
kw_li
You repeat the operation with all the keywords in your list.

 

Qualifying hashtags for Twitter

In the right menu on the home page, you have a list of the most used hashtags on twitter. Unfortunately, they are not related to your interests. You should therefore use additional tools to know the popularity of hashtags on twitter and in your lexical field.

Personally, I use hashtagify. But you have many others. See this list.


This step is tedious and time-consuming, but it will be very useful to you in strengthening the power of your publications.

All you have to do is keep the list of hashtags up to date, with the buzz that will appear.

Note:

  • # in the top 5/10: the popularity ranking is constantly changing depending on buzz;
  • # about general themes are usually in the middle of second half of the ranking;

Therefore, it is recommended to insert several # in your publications. On twitter, the number of characters per post is limited to 144. Choose your hashtags carefully. On LinkedIn, no limits. You can put as many as you want.

 

Well, I hope this article will help. Don’t hesitate to add your comment.

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