Sunday January 6th, 2019


Some Projects to inspire you.

Below, you’ll find some key achievements carried out over the past 15 years.

The Prototype of the HP(E) global Customer Intelligence Center of Expertise

  • Initiated and designed from scratch the project, and then deployed it within the EMEA region
  • Coordinated remotely the Customer Intelligence team composed of Business Analysts, IT Experts, and Statisticians
  • Managed the relations with the internal clients – EMEA sales & marketing teams, top management – to ensure their needs were met
  • Organized and run webinars and meetings to “sell” and train stakeholders (salesforce, management, procurement, etc.)

customer intelligence;analytics;HPEProject awarded and audited by HP Headquarters in Palo Alto. Big success with the salesforce.

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The First HP(E) Market Intelligence Portal

  • Developed the vertical industries content with 4 high-skilled business analysts
  • Defined the templates for each service provided
  • Coordinated the project with the related managers in other business units
  • Negotiated with the market data providers to get at best price data that have never been modeled
  • Organized and run webinars and meetings to train the internal stakeholders

MARKET INtelligence;market study;analytics;marketing;HPE

Personal award received. Still in use today.

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Branding & Positioning

Example 1

A Swiss Cosmeceutics JV between a French entrepreneur and a US biotech company, created in 2013, to launch on the cosmetic market products developed from a patented technology worth 120 Mio us$

cosmetic market;branding;corporate ID;logo;image library cosmetic;branding;corporate documentation cosmetic;branding;product documentation

Example 2

A Swiss Ltd company created in 2012 specialized in the certification of ICT integration in private schools, supported by IMD, EPFL and the University of Geneva.

ICT teaching;school;branding;logo;image library;messaging Communication strategy;ICT teaching;school;branding;messaging Corporate documentation;marketing;branding;messaging

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Marketing campaigns

B2B & B2C multi-channel campaign for the State of Geneva

Very challenging project due to the political dimension, the presence of multiple stakeholders, and the technical complexity.

Goal: Push the adoption of the solution by the Geneva citizens and position the State of Geneva as an innovative and ambitious leader

  • Brought my experience of promoting IT solutions & services to B2B and B2C audience
  • Defined HP multi-channel communication plan and coordinate it with the client and the partners
  • Suggested a crisis plan and contributed to have it duly in place
  • Liaise with the different HP units involved (management, engineers, communication, business administration)
  • Wrote and published press releases in liaison with the client
  • Fed the online communication by popularizing technical content



B2B Multi-channel campaign for an IT SMB implemented in 2 countries

Target: SMBs; Goal: Make the Cloud adopted; Objectives: Get an appointment with at least 5 local influential SMBs.

In charge of defining and leading the campaign from end to end.

  • Liaise with the partners
  • Plan and execute the campaign
  • Produce all the materials, online and offline
  • Organize and manage the event

marketing campaigns;direct Emailing;digital;multi-channel

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Social media & Digital Marketing

Grow the online influence of a start-up

One year to exceed objectives.

  • Define objectives & editorial policy
  • Develop stories to tell and assess the existing content to use and update it to reach SEO requirements
  • Develop creative content such as online demo video
  • Won interviews by key market media or influencers during international events
  • Analyze the existing online followers and search influencers
  • Develop SEO/SEM reports with the webmaster

SEO;SEM;analytics;Google;content management;social media

Digital Presence of a Lobbyist, ex-Member of the Swiss Parliament

  • Positioning, lexical field, editorial policy, Corporate ID
  • Setup of the website – platform, hosting, format, configuration, settings
  • Content definition and production – texts, menus, visuals
  • Creation of the profile on the social media

spjs;perrinjaquet;swiss parliament;website;digital marketing

More about this website? Click on the page. [French]

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Video & Podcast Production

Video coordinator for a multinational company

  • Definition of the video editing rules and style guide
  • Planning of the Executives interviews
  • Definition of an animated video – script, dialogues, style, music, voice, etc.
  • Partnership with a UK creative agency

SITA is a multinational company providing 95% of the civilian aviation IT to airports and airlines worldwide.


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interested or need more? Contact me.


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