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marketing strategy, cyber security, marketing campaign, encryption, data breach, marketing automation


Cyber security is not always the most popular topic mentioned in marketing articles, and this is a pity. How to support the sales force if we cannot cyber secure our marketing activities? In the digital era, where marketing […]
personas, digital marketing, strategy, targeting, segmenting, lead-generation, communication


The keyword in marketing is customisation, whether it is B2C or B2B sector. How to personalise our marketing activities if we don’t know our audience? Understanding your audience is beyond a necessity—it’s an art. You may think I’m […]
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