Creative Games
Welcome to Lumières
page, where hopefully
you will have fun
Producing creatives calls on our childlike soul without forgetting the conscious adult in us, who provides the framework.
« The True Sign of Intelligence is not Knowledge, but Imagination. » Albert Einstein
The Creative Art of Word Juggling
Web Writing, simple but not easy
Web writing is simple but far from easy. it has to be concise with simple words and short sentences. A sentence must be understood on first reading.
To paraphrase Leonardo Da Vinci, simplicity is the ultimate Sophistication.
When you have to write about a complex topic, this is a real challenge.
Style counts too.
Of course, the subject and the goal of the text have an influence. So does the author’s reputation.
Humor is very useful to deliver strong messages without being boring. But if the subject is highly technical and didactic, a serious tone is called for.
Ultimately, the tone of the writing depends on the emotion you want to evoke in your readers.
The Structure is key.
The author guides the reader to a desired action with a message laid out using a teasing technique to stimulate the reader’s curiosity.
Headlines, SubHeadlines and CTAs, essential pivots
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SEO must not be forgotten
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Visual Creation
Video or animatic are ideal to showcase a complexe solution
- Defined the video editing rules and style guide
- Recorded the key steps of the solution
- Defined the scripts and scenarios
- Embedded the titles and description texts
- Finalized the layout with an external agency
- Defined the video editing rules and style guide
- Set Executives interviews for technical content
- Defined the animated video – script, dialogues, style, music, voice, etc.
- Partnership with a UK creative agency
