April 28, 2025 will be remembered in Spain, Portugal, and southern France as a milestone in the annals of energy. Surprisingly, more than two decades after the famous blackout in the US in 2003, the… Iberian Blackout: Communication Meltdown
In most companies, SMEs included, cybersecurity is still reduced to an arsenal of technologies, procedures and awareness training. On the cyber communication side, the crisis team is in place and trained, messages and statements are… Cyber Communication: Moving Beyond Human Error
AI isn’t dehumanizing crisis communication — it’s enhancing it. From generating real-time message drafts to detecting emotional tone and misinformation, AI empowers communicators to respond faster, more accurately, and with greater empathy. Used well, AI helps organizations stay authentic under pressure.
Routine awareness campaigns aren’t enough. To embed a real cyber-safe culture, companies need creative strategies: internal challenges, crisis simulation exercises, visual campaigns, and ambassadors who champion security. This article shares practical ways to turn cybersecurity from a compliance checkbox into a shared mindset.
Reputation doesn’t collapse overnight — it erodes through subtle signals. This article outlines five early warning signs, from rising internal tension to increased media scrutiny, that leaders should monitor to detect reputational fragility before it turns into a full-blown crisis.
Communication means words. In crisis communication, this is even more important. When organisations face cyberattacks, data breaches, or operational crises, their ability to respond effectively depends not only on well-crafted strategies but also on a… Communication of crisis, the lingo or why Jargon matters
A cyberattack is obviously a crisis, right? What we call a cyber-crisis that could help to underline the crucial importance of well-preparing a crisis communication strategy and plan. Funny enough, when the topic of cybersecurity… Crisis communication: get inspired by Thalès example of what to do
My name is Maryse, Oz’n’gO founder and experienced Marketer, happy to announce my Digital Marketing Certification by HubSpot Academy. Why this Digital Marketing Certification? I hold since 2018 a very valuable Digital Marketing Certification from… Creative Marketer thrilled to get a new Digital Marketing Certification
Well, you made your first steps on social media, and you are familiar with basic functions – connecting, publishing, sending messages, reacting, etc. But when you publish comments and share posts, are you sure you… How to best use # and @ for digital beginners
Certified Inbound Marketing Ninja. Hurray! I got my HubSpotInbound Marketing Certification My name is Maryse, Oz’n’gO founder. As an experienced Marketer, I know how important it is to keep our knowledge up to date, especially… Committed Inbound Marketer delighted to be certified
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