MAINTAIN TRUST, TODAY & TOMORROW

By mastering the narrative

whatever happens.

When it comes to crises, you have three choices.

One – wait for the crisis to hit for reacting in fire-fighting mode.

Two – have a personalised crisis communication plan in place in anticipation of a cyberattack.

Three is setup a long-term crisis communication strategy in your whole ecosystem, as a DNA in your growth plan, what we call “resilient communication”.

Photo: Deborah Waldman (source deborahwaldman.com)

First and foremost, protect your reputation

It means preparing your internal and external communications in the event of a cyberattack. It all depends on where you place the cursor according to your needs. But first of all, let’s clarify the terms.

Crisis Communication

Crisis communication is basically reactive, focused on immediate damage control. You set up processes that comply with Data Protection Act. which will keep your various internal and external audiences informed about the developments of the situation via secured channels throughout the crisis. Once the crisis is over, you analyse what worked and what didn’t, and heal any trauma. By preparing a crisis communication plan, you will be implementing a solid foundation (cyber-infrastructure, processes, training) to counter any similar future threat. This is a short- to mid-term approach.

Resilient Communication

Resilient communication is proactive with a long-term vision, underpinned by continuous preparedness with regular, personalised learning and tests, and dedicated internal and external engagement programs. This resilient communication strategy strengthen your ecosystem’s ability and agility to response to future cyberthreats, which are constantly evolving. This communication is in line with the company growth strategy, marking it with an ADN of global resilience.

Crisis Communication is a Profit Center

through the savings generated by its preparation

3 Services Pillars

resilient COMMUNICATION
strategy

Reputation watch

AI & Cyber watch

Role Criticality Mapping

Advice on crisis communication strategy
(segmentation, automatisation, personalisation, compliance, training program)

Third Parties integration

Spokesperson preparation & Media training

Internal & External Engagement Programs

Reports & Dashboards

2/3 months Delivery

crisis communication
PLAN (preparation)

Resource Assessment

Stress-test, simulations & Cybertraining courses

Secured communication Channels, processes and flows, internally and externally

Preparation of messages content, internally and externally in compliance with regulations

Ready-to-Use Material (Emails, SMS, press releases, statements, posts, articles, etc, )

Best-Practices Courses (AI, cyber, remote-work, bias management, etc.) + dedicated toolboxes

Post-Crisis roadmap

2/3 weeks Delivery

access to a community of
seasoned experts

They advise you, inform you, guide you on topics that torment you.

Cybersecurity
Risk Assessment, Simulations & Cyber War Game, PenTesting, Scanning, Bug Bounty, Network security, Threat Intelligence, malware, phishing, Governance, Cybertraining, Compliance, etc.

Artificial Intelligence
– by technology (Machine Learning, Generative AI, AI multi-agents & distributed AI, Explainable AI, Embedded AI… )
– by application sector (health, bank, public sector, cybersecurity, education, etc.)

Law, Regulation & Insurance