A crisis does not detroy a reputation
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Crisis communication plans exist… BUT
- They rely on technical and legal aspects
- They are not inclusive
- They overlook emotional, psychological and social aspects
This is where augmented crisis communication comes in.
Step out of the Manual,
Into the Real.
Most crisis communication plans check all the right boxes: a crisis cell, pre-approved messages, aligned protocols, secured channels, legal compliance, trainings, simulations… Good, but…
A real crisis never follows the manual.
It shakes the emotional core, disrupts internal dynamics, and mobilises unexpected internal and external actors. Act right in crisis means to know also:
- To manage stress, individually and collectively
- To evaluate the level of awareness and accountability of the teams
- To manage critical, vulnerable roles
- To use the ambassadors’ influence
- To understand the mechanics of digital manipulation & AI
- Etc.

Pourquoi Augmentée ?
Beyond the traditional aspects of crisis communication, Oz’n’gO stands out in the following areas:
- A rapid but comprehensive operational diagnosis to identify communication and reputation management weaknesses;
- Reputation crisis simulations;
- Expansion of risk roles;
- Establishment of a community of cyber ambassadors;
- Particular attention paid to media and journalistic preparation;
In an Emergency?
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What we do to take back control of the narrative.
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Testimonies
They thought they were ready
“We thought we had it all covered: org charts, template messages, IT drills… But when employees panicked on WhatsApp and a journalist called me live, I knew we weren’t ready.
What we built with Oz’n’gO wasn’t just a plan — it was a real team culture.”
— Head of Communication, industrial SME (175 employees)
“We didn’t wait for a cyber attack to happen before preparing ourselves. With the Oz’n’gO team, we identified our vulnerabilities, trained our elected representatives and teams, and set up a crisis communication unit with messages already drafted according to possible scenarios.
When the attack happened, nobody improvised. Every member of staff knew who to alert, how to respond to users and which channels to use.
Residents were given clear and transparent information from the outset. And our partners – businesses, associations, government departments – congratulated us on our responsiveness.
I’m convinced that this preparation prevented chaos. Today, our community emerges stronger, more united… and better respected.”
— Jean-Marc C., Mayor of of a town with 3,000 inhabitants.
Crisis kits and messages protect you one day.
Human and organisational resilience protects you every day.
One step to act. One strategy to last.
Not a minute to lose. Let’s talk.