Saving your Business Pulse with Crisis communication
A (cyber)crisis is a dynamic phenomenon, where internal and external communication is crucial at every step of its evplution.
So, the better prepared you are, the more effective you can be. To limit or contain the domino effect of a crisis impact through your entire ecosystem, when it strikes, you must act quickly, clearly and effectively.
Oz’n’gO 6-Step Crisis Communication Journey
Before taking action, a clear understanding of the reputational issues is crucial.
Already at this stage, communication starts with succinct and clear information.
Clear and structured communication is vital to prevent further panic, misinformation and rumor.
Clear internal and external communication
is structured based on the incident response plan.
A strong focus must be made on Third Parties to regain total control on the narrative.
Secured communication protocoles/channels & aligned messages are setup to synch efforts.
Once the crisis is stabilised and the narrative under control, further escalation risks must be pondered.
Communication to reassure that measures are taken to contain the domino effect of the crisis.
Crisis is a dynamic process needing tight tracking of the various communication channels.
Updates and responses are provided according to the crisis evolution.
A post-crisis review is essential to improve further resilience.
Communication helps to demonstrate leadership, and turn the crisis into opportunity.
The communication building blocks
in a crisis management plan
The aim is to setup the foundations for personalised internal and external communication based on
risk assessment, light threat intelligence, SWOT, incident response plan and escalation framework.
ENISA (European Union Cybersecurity Agency) sets up an online test for SMEs to evaluate their level of cybersecurity maturity. (30′)
cyber-training courses
-
For top-managers: Executing training with the definition of a cybersecurity governance based on a simulation.
- For non-technical employees: Awareness, Phishing, Data Protection, Social Engineering, Indicent Reporting.
Communication fundamentals
- Secured communication channels for each audience
- Compliant communication flows and processes
- Personalised messages for each audience
- Ready-to-use material (Emails, SMS, press release, presentations, etc.)
- Light media training
best-practices courses
- Stress management
- Remote-work
- AI usage
- Social media usage
TOOLKITS
- Communication resources assessment
- Compliance Basics
- DOs and DONT’s
- AI and social media Rules
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