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AI isn’t dehumanizing crisis communication — it’s enhancing it. From generating real-time message drafts to detecting emotional tone and misinformation, AI empowers communicators to respond faster, more accurately, and with greater empathy. Used well, AI helps organizations stay authentic under pressure.
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Reputation doesn’t collapse overnight — it erodes through subtle signals. This article outlines five early warning signs, from rising internal tension to increased media scrutiny, that leaders should monitor to detect reputational fragility before it turns into a full-blown crisis.
