Saving your Business’s Pulse
A (cyber)crisis is a dynamic phenomenon. If you want to limit or contain the domino effect of its impact through your entire ecosystem, when the crisis strikes, you must act quickly, clearly and effectively.
Communication is crucial at every step of the crisis evolution, and beyond the crisis.
Oz’n’gO 6-Step Crisis Communication Journey
Before taking action, a clear understanding of the reputational issues is crucial.
Already at this stage, communication starts with succinct and clear information.
Clear and structured communication is vital to prevent further panic, misinformation and rumor.
Clear internal and external communication
is structured based on the incident response plan.
A strong focus must be made on Third Parties to regain total control on the narrative.
Secured communication protocoles/channels & aligned messages are setup to synch efforts.
Once the crisis is stabilised and the narrative under control, further escalation risks must be pondered.
Communication to reassure that measures are taken to contain the domino effect of the crisis.
Crisis is a dynamic process needing tight tracking of the various communication channels.
Updates and responses are provided according to the crisis evolution.
A post-crisis review is essential to improve further resilience.
Communication helps to demonstrate leadership, and turn the crisis into opportunity.
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