Turn your crisis
in Opportunity
to elevate your Brand

I lived in Germany, the UK, France, Switzerland. I have travelled almost every continent in a full immersion mode. My engine? Discover new people, new cultures, new languages, new technologies. Explore new ways of thinking, living.

At the age of 25, I realised that the knowledge, I have amassed, could help. Communication became obvious to share it.  Communication means marketing. Both fields are closely linked. You have to analyse the needs, define how to meet them with what message.

Always true to my spirit of adventure, I have flitted between different sectors. Culture (cinema), automobile, and finally IT.

I worked there 11 years. I have learned IT world, logic, purpose at the time of internet that has revolutionised the way we worked, we communicated, expanding the possibilities. A journey involving big changes. Like my life. Like AI today.

I met there inspiring people like Dave Packard, Kofi Annan.  I have been lucky enough to be involved in challenging IT projects that have made me grow. Geneva E-voting. I initiated the first Center of Excellence of Customer Intelligence, worldwide. 

I have been helping entrepreneurs, startupers grow their business for 14 years now. Competitive analysis, event management, digital marketing, positioning, brand identity, lead-generation, fundraising, etc.

Through all these assignments in various sectors (IT, aviation, biotech, cybersecurity), which have excited and enriched me, I noted a common thread. Change management, Crisis management. Launching a new product brings the same level of pressure than putting a drifting strategic project back on track.

Today, the rise of Generative AI is bringing me back to something familiar. The same revolution than internet move but with a specific threat, cyber attack. 

I think I am the right partner to help business leaders navigating this next move.

Challenge. Adrenaline is my drug. This is the spice of life.

Growing meaningful projects. I’m fondamentally a builder that likes giving a meaning.  

Innovation. I love to envision familiar things or thoughts from a different perspective. I have a big appetite for game-changing concepts, solutions.

Team-work with my clients and my partners. Synergy is King.

My deepest wish is that one day women and men will be on a truly equal footing, both in their professional and private life. Equal pay for equal skills. Parity at all decision-making levels, especially in politics. Full parity in household tasks. 

To get there – for the happiness of the next generation, girls and boys – women need men.  Therefore, I’m inviting all motivated men to change their mindset and habits, engage dialog with women around them and ask them how they can help in this fight and dream. 

Frenglish name to illustrate the idea of daring (ose means dare in French) and then, Go. But if you prefer the version of the Oz wizard to create a new world, why not.