Free fixed the breach. Paid the astronomical €42M fine. And yet, trust hasn’t returned. The reputational crisis continues. Why? Because a crisis plays out as much in perception as it does in facts. The CNIL*… Free Case: Technical Compliance ≠ Trust Guarantee
Since late 2025, a new attack campaign called PHALT#BLYX has been targeting the hotel and travel industry in Europe on a massive scale. The Airbnb platform is also likely to be affected. Contrary to what… Hotels, travel agencies: Fake blue screen, real manipulation
Most SME managers believe they are ‘more or less covered’ when it comes to cybersecurity. This is not Oz’n’gO’s opinion, but that of official bodies such as ENISA*. Their surveys and studies show that a… SMEs, Cybersecurity & AI in 2026: Beware the Risk
In France and Switzerland, municipal elections are approaching. But regardless of the date and the country, as the days go by, AI techniques are improving and being refined to take control of public debate. All… Bots, Fake Accounts and Manipulation: What You Need to Know
Truth has become a strategic asset, just like your data, equipment, talent, etc. And like any asset, it must be protected. This statement may seem mind-boggling… out of context. But, when we look at the… Truth Governance: If You Don’t Take Charge, Hackers Will
Weak signals are often presented as a subject for experts, reserved for mature organisations, or as a secondary, almost superfluous topic. This is a dangerous mistake, especially with the explosion of AI. AI affects our… Weak Signals: Ignoring Them Is Fueling the Crisis
April 28, 2025 will be remembered in Spain, Portugal, and southern France as a milestone in the annals of energy. Surprisingly, more than two decades after the famous blackout in the US in 2003, the… Iberian Blackout: Communication Meltdown
In most companies, SMEs included, cybersecurity is still reduced to an arsenal of technologies, procedures and awareness training. On the cyber communication side, the crisis team is in place and trained, messages and statements are… Cyber Communication: Moving Beyond Human Error
Reputation doesn’t collapse overnight — it erodes through subtle signals. This article outlines five early warning signs, from rising internal tension to increased media scrutiny, that leaders should monitor to detect reputational fragility before it turns into a full-blown crisis.
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