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Cyber security is not always the most popular topic mentioned in marketing articles, and this is a pity. How to support the sales force if we cannot cyber secure our marketing activities? In the digital era, where marketing […]
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The keyword in marketing is customisation, whether it is B2C or B2B sector. How to personalise our marketing activities if we don’t know our audience? Understanding your audience is beyond a necessity—it’s an art. You may think I’m […]
